Confronted with a tight marketing budget, marketing executives are under pressure to reach their target audience who are becoming less and less responsive to traditional marketing methods, lowering the return on investment.

Add to this a growing requirement to generate tangible and measurable results from their marketing spend and it is plain to see why companies are racing to get their Digital Marketing strategy in place ahead of the competition.

This is why Australasia needed a high-level event not focussed purely on the digital marketing needs for business.

The Open CeBIT Conference at CeBIT Australia was a major success. A total of 121 delegates received cutting edge information that will help develop their online strategies.

The conference will return in 2009 and will include all major trends and developments that occur between now and then.